General Motors Files Lawsuit Against Rival Ford for Naming its New Autonomous Driving Feature ‘BlueCruise’

General Motors and its autonomous driving arm Cruise LLC have filed a lawsuit to stop rival Ford Motor Co from using the name "BlueCruise" for its new autonomous driving feature that offers hands-free driving on highways. General Motors’ autonomous driving system is called “Super Cruise” and the automaker claims that Ford’s calling its autonomous driving feature BlueCruise infringes on its trademark.