General Motors Files Lawsuit Against Rival Ford for Naming its New Autonomous Driving Feature ‘BlueCruise’

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General Motors Files Lawsuit Against Rival Ford for Naming its New Autonomous Driving Feature ‘BlueCruise’

General Motors and its autonomous driving arm Cruise LLC have filed a lawsuit to stop rival Ford Motor Co from using the name "BlueCruise" for its new autonomous driving feature that offers hands-free driving on highways. General Motors’ autonomous driving system is called “Super Cruise” and the automaker claims that Ford’s calling its autonomous driving feature BlueCruise infringes on its trademark.

General Motors Files Lawsuit Against Rival Ford for Naming its New Autonomous Driving Feature ‘BlueCruise’

2021-07-27 11:03

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