The BMW Art Cars go digital. Acute Art and BMW are presenting the first ever BMW Art Cars exhibition in augmented reality.

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The BMW Art Cars go digital. Acute Art and BMW are presenting the first ever BMW Art Cars exhibition in augmented reality.

To celebrate 50 years of cultural commitment, BMW is joining forces with Acute Art to initiate a unique exhibition: For the first time ever the renowned BMW Art Car Collection is shown in augmented reality (AR). On July 21, the project is launched via the free Acute Art app, marking the first time that the digital rolling sculptures are available for everyone all around the world at any time.

The BMW Art Cars go digital. Acute Art and BMW are presenting the first ever BMW Art Cars exhibition in augmented reality.

2021-07-22 13:04

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