BMW launches new streaming platform JOYTOPIA narrated by Academy Award winning actor Christoph Waltz for the IAA Mobility. Exclusive concert by British band Coldplay pulls back the curtain on a new virtual world.

+++ BMW elevates brand communications to a new level +++ Exclusive concert by Coldplay celebrates the launch of the new JOYTOPIA virtual world +++ New brand channel will remain an integral element of corporate and brand communications beyond the IAA Mobility +++ With JOYTOPIA BMW has created its own metaverse +++