PLM Industry Executive Doug Macdonald Joins CIMdata as Director of PLM Success and Executive Consultant

The primary focus will be developing and delivering new services to meet solution provider needs.

Ann Arbor, Michigan, USA 24 January 2022—CIMdata, Inc., the leading global Product Lifecycle Management (PLM) strategic management consulting and research firm, has hired Doug Macdonald as Director of PLM Success and Executive Consultant. Doug will be responsible for expanding relationships with PLM solution providers and developing new consulting services to meet their needs.

Peter Bilello, President & CEO of CIMdata, commented, “We’re excited to have Doug join CIMdata. He has a deep understanding of PLM both from a solution provider and industrial user perspective. His experience has given him a comprehensive understanding of how solution providers operate and organize their processes and resources to maximize success. As the needs of PLM solution providers continue to evolve, Doug’s experience will help CIMdata to support them in meeting existing, as well as new market challenges.”

Doug joins CIMdata after an extensive career in PLM with leading solution providers, including PTC, SAP, Oracle, Aras, Sherpa (acquired by Siemens), and, most recently, Bamboo Rose. His experience spans strategic and product marketing, growth, and pre-sales roles. He has successfully led multiple efforts to position products and companies in new and existing markets by assessing the value delivered by their solutions, refining product messaging, developing go-to-market approaches, and delivering sales enablement.

Before moving into PLM, Doug worked with Ford Motor Company and was a consultant with Coopers & Lybrand (now PwC). His industry experience includes aerospace, defense, automotive, industrial, shipbuilding, medical devices, and food & beverage.

Doug holds a Bachelor of Science degree in Mechanical Engineering from Heriot-Watt University, Edinburgh, Scotland.