Expanding the portfolio: BMW Group acquires the ALPINA brand

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Expanding the portfolio: BMW Group acquires the ALPINA brand

Pieter Nota: “Top-quality car cachet” +++ Long-term future of ALPINA brand secured +++ Andreas Bovensiepen: “This marks the beginning of a new chapter for ALPINA and BOVENSIEPEN” +++ Existing cooperation agreement expires at end of 2025 +++ New direction at Buchloe site +++

Expanding the portfolio: BMW Group acquires the ALPINA brand

2022-03-11 13:01

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