At the Coachella Valley Music & Arts Festival 2022, the BMW Group is cooperating with the Grammy award winning artist Doja Cat, thus strengthening the ranks of inspiring co-creators.

At the Coachella Valley Music & Arts Festival 2022, the BMW Group is cooperating with the Grammy award winning artist Doja Cat, thus strengthening the ranks of inspiring co-creators.

+++ Increased collaboration with the legendary Californian festival +++ Co-Creator Doja Cat designs car wrap for the BMW iX +++ A diverse team of influencers including Tremaine Emory taps into the festival’s sustainability ethos by drawing attention to e-mobility and the all-electric BMW iX and i4 models +++