BMW is official partner of Frieze Seoul. Digital Art Mode to premiere at the inaugural edition of the global renowned art fair in Asia.

From September 2 through 5, Frieze Seoul will open its doors at COEX in Gangnam, first time in Asia. As one of Frieze’s long-term global partners since 2004, BMW will both provide a VIP shuttle service as well as present its Digital Art Mode and THE 8 X JEFF KOONS exclusively for the fair at the BMW Excellence Lounge.