BMW Lifestyle launches GOODS WITH FREUDE collection. Sustainable, individual, and minimalist.

BMW reorients its lifestyle collection with GOODS WITH FREUDE – Collection boasts minimalist design and great versatility in terms of combination with other items – Sustainable thanks to organic cotton and recycled nylon and down – GOODS WITH FREUDE is geared towards a younger target group and lifestyle enthusiasts – Co-creator and artist Joshua Vides has embodied understated cool in his limited edition