Lavender lands $13.2M for its AI-powered email marketing engine

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Lavender lands $13.2M for its AI-powered email marketing engine

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. With a week of funding left, Allred and Ballance pivoted, repackaging their tech to work in Gmail in […]

Lavender lands $13.2M for its AI-powered email marketing engine by Kyle Wiggers originally published on TechCrunch

Lavender lands $13.2M for its AI-powered email marketing engine

2023-02-02 22:04

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