Ambani’s Reliance targets Indian fashion e-commerce with low-cost model

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Ambani’s Reliance targets Indian fashion e-commerce with low-cost model

Reliance Industries, run by India’s richest man Mukesh Ambani, is gearing up to deploy a winning strategy from its past playbook for the fashion market: low-cost products. Ajio, Reliance’s retail fashion arm, has quietly launched Ajio Street. The platform boasts a vast selection of clothing and accessories, starting from a price point as low as […]

Ambani’s Reliance targets Indian fashion e-commerce with low-cost model by Manish Singh originally published on TechCrunch

Ambani’s Reliance targets Indian fashion e-commerce with low-cost model

2023-05-26 22:04

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