Research reveals budget re-allocation to prioritize UI and UX development
According to a research study conducted on behalf of Qt Group, vehicle manufacturers are directing development budgets toward improving user interfaces and the user experience (UI/UX) to enhance their competitiveness.
Findings showed that more than half (52%) of respondents plan to spend at least 30% of their product development budget on improving UI/UX in vehicles over the next 12 months, with 23% planning to invest between 40-49% of that budget in UI/UX. In contrast, only 25% of respondents allocated above 30% of their budget towards UI/UX in the previous year, indicating growing recognition of the link between UI/UX and business success.
Research reveals budget re-allocation to prioritize UI and UX development
2023-06-08 01:03