Factory importer sets boundary for Chery

Chinese car-maker Chery is relaunching in the Australian market with a factory-owned import operation. The company aims to have the agility of a start-up but with the resources and financial backing of a scale-up. Chery is targeting 50-60 retail sites nationwide to establish a strong presence similar to MG. The deputy marketing director of Chery Australia, Andrew Haurissa, highlighted the importance of achieving brand awareness and justifying marketing costs per car.