Rivian eyes software upcharges around AR and autonomy, not heated seats

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Rivian eyes software upcharges around AR and autonomy, not heated seats

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks are willing to pay. Subscription fatigue is real; the last thing anybody needs is another recurring charge. It’s even more frustrating when fees […]

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Rivian eyes software upcharges around AR and autonomy, not heated seats

2023-11-09 08:03

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