Fighting clichés: Volkswagen takes a stand at the Women’s EURO with attitude campaign

With the ‘Your Life. Your Journey. Your Football’ attitude campaign, Volkswagen is taking a stand for equal opportunities in football as part of the UEFA Women’s EURO 2025. As a partner of the European Women’s Championship and a sponsor of seven of the 16 national associations taking part, the corporation is once again underlining its commitment to equality in football. A panel organised by Volkswagen on the topic of ‘Female Empowerment’ with experts in economics and sport discussed the progress in women’s football as well as the visibility of women in society.

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