BMW at Frieze Seoul 2025: Space and movement with Korean performance pioneer Lee Kun-Yong. Artistic collaboration to mark 30 years of BMW in Korea and 50 years of BMW Art Cars. Third edition of Frieze Music in Seoul with RnB singer Crush.

BMW is partner of Frieze Seoul 2025: From 3 to 6 September, the art fair will bring 120 galleries from 30 countries to the COEX in the Gangnam district. Two anniversaries of the BMW Group will be celebrated with a multifaceted collaboration with renowned Korean artist Lee Kun-Yong: 30 years of BMW Korea and 50 years of the BMW Art Car Collection.