Nexen Tire introduces driving simulator to accelerate tire development

Nexen Tire has established a high-dynamic driving simulator at its central research institute, The Nexen UniverCity, in Seoul, South Korea. The simulator is the first of its kind in the Korean tire industry and is intended to support tire research and development using VR and AI technologies.

The simulator enables testing of acceleration, steering response, braking and other performance metrics in a variety of driving conditions. Nexen Tire said it expects to minimize unnecessary trial and error, reduce prototype production and real vehicle testing and accelerate innovation while cutting costs.

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