“Tateshina Meeting” Overseas Subcommittee launches “KUB-DEE-DAI-DEE” Campaign by Toyota Mobility Foundation and Honda to foster a culture of traffic safety in Thailand

“Tateshina Meeting” Overseas Subcommittee launches “KUB-DEE-DAI-DEE” Campaign by Toyota Mobility Foundation and Honda to foster a culture of traffic safety in Thailand

The Toyota Mobility Foundation (hereinafter “TMF”) and Honda Motor Co., Ltd. (hereinafter “Honda”) today announced the launch of the “KUB-DEE-DAI-DEE (Good driving brings good returns)” campaign in Thailand, a joint initiative to address traffic safety issues in the country.