Shein jumps on the third-party brandwagon with Alibaba veteran

Shein, the ultra-fast fashion giant that’s taken the globe by storm, has brought on another heavyweight executive to help steer its ship. It lately onboarded Jessica Liu, former co-president at the Southeast Asian ecommerce giant Lazada, as its vice president of global brand operations. Liu will be responsible for “global brand partnerships,” according to Shein’s […]

Shein jumps on the third-party brandwagon with Alibaba veteran by Rita Liao originally published on TechCrunch