Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits

Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and […]

Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits by Ivan Mehta originally published on TechCrunch