Japan’s Geniee acquires AdPushup-operator Zelto for $70 million

Japanese marketing tech firm Geniee, part of the SoftBank Group, has paid about $70 million in cash to acquire the revenue optimization platform Zelto (formerly known as AdPushup), a person familiar with the matter said, delivering 40 times return to a number of angel investors in the startup that began its journey in India. The […]

Japan’s Geniee acquires AdPushup-operator Zelto for $70 million by Manish Singh originally published on TechCrunch