Despite uncertain US future, TikTok launches a Branded Effects platform for marketers

While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses marketing themselves on its platform. The solution will allow brands to collaborate with TikTok effect creators to design custom effects — like AR experiences and other interactive features […]

Despite uncertain US future, TikTok launches a Branded Effects platform for marketers by Sarah Perez originally published on TechCrunch