VC-backed boba chain Ume wants to pour into mainstream with surprise plushies

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VC-backed boba chain Ume wants to pour into mainstream with surprise plushies

A group of teens excitedly picked up their candy-colored bubble tea from Ume in downtown Mountain View. But before they took a sip, they each peeled open the bottom of their paper cups to reveal a cute little plushie inside. “Our tea is not only pretty but also fun,” said Jiachun Li, CEO and co-founder […]

VC-backed boba chain Ume wants to pour into mainstream with surprise plushies by Rita Liao originally published on TechCrunch

VC-backed boba chain Ume wants to pour into mainstream with surprise plushies

2023-06-08 22:04

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