The Generative Economy: Imagine Circular Value Chains

In early 2024, the “Generative Economy” was announced by our CEO as our vision for 2040: “Imagine self‑healing materials; or products that are grown rather than manufactured; or net‑positive business models giving as much back to society as they take away.” What is the generative economy? And how do supply chain virtual twins play a role in this generative economy?