Christine Wolburg appointed as Chief Brand Officer of the Volkswagen brand

Christine Wolburg is taking on the newly created position of Chief Brand Officer of the Volkswagen brand with effect from April 1, 2025. Wolburg not only has longstanding experience in the automotive industry but also solid expertise in developing and implementing forward-looking brand experiences. In her new role, Wolburg will be responsible for the global brand experience strategy and will take the holistic experience of the Volkswagen brand to the next level. As CBO, Wolburg will report directly to CEO Thomas Schäfer. In addition, she will take over the marketing management of the Volkswagen brand from Susanne Franz, who will take on a different role within the group.

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